Strengthening brand identity

The logo update aims to strengthen Urmet’s brand identity worldwide, increase visibility and enhance brand recognition. This will strengthen market positioning and make it easier for customers to identify a major brand on the market.

Standardised appearance

A coherent and standardised design for all logos within the Urmet Group creates a clear and strong visual identity. This makes it easier to recognise products under the Urmet brand and offers a clearer overview of the product portfolio’s performance.

Continuation of a success story

Since the takeover by Urmet, Grothe GmbH has made significant progress in the areas of growth and innovation. The new logo symbolises the ambition to remain a leader in technology and service as part of the Urmet Group.

Commitment to quality and service

Despite the change in visual identity, the commitment to outstanding quality and service remains unchanged. Customers can continue to rely on the familiar quality and reliability of Grothe products and services.

Grothe GmbH sees this change as a basis to serve both local and global markets more effectively and to strengthen the connection between the Urmet Group brands and ist customers.

For more information, please visit the Grothe GmbH website []www.grothe.international].