These and other figures are taken from the latest release of MBI purchasing power data. They provide users from various industries with a reliable basis for further analysis and interpretation To determine real purchasing power, in addition to MBI’s nominal data, the rise in consumer prices must also be taken into account. The following offers an overview of key indicators from MBI’s dataset: What regional disparities and shifts are emerging in 2025—and which states and districts stand out?

Germany’s Purchasing Power Mapped

A first glance at the 2025 per capita purchasing power distribution is provided in this map of Germany, based on MBI data.

(Image 1)

Federal States by Purchasing Power Index

The top five German states by purchasing power index remain unchanged from 2024:

(Image 2)

* Per capita purchasing power index; 100 corresponds to the national average

Bavaria leads the ranking with the highest per capita purchasing power at €33,402 and an index of 109. It is followed by Hamburg, Baden-Württemberg, Hesse, and Schleswig-Holstein. Only four of Germany’s 16 federal states exceed the national average, meaning three-quarters fall below it.

East-West Disparities in Purchasing Power

A direct comparison reveals that regional differences between Eastern and Western Germany persist. In 2025, per capita purchasing power in the eastern states (new states of Germany) is €27,855, while in the rest of Germany it is €31,024. Per capita purchasing power is growing at the same rate in both parts of the country, at 1.9 %, and will therefore not change the existing differences in 2025. In addition, population in the new states is slightly declining (-0.2 %), while the old states see a modest increase (+0.3 %).

(Image 3+4)

States with the Highest Purchasing Power Growth

Overall, Germany continues to show solid, if slightly slower, growth in purchasing power for 2025. All federal states report increases in per capita values, though at varying rates. The strongest year-over-year growth is seen in:

(Image 5)

* 2024 to 2025 based on € per capita

Mecklenburg-Western Pomerania, a state in Eastern Germany, ranks second to last in terms of purchasing power. However, it is catching up, with the highest rate of change of all federal states (2.2 %).

Top 5 Districts and Cities by Purchasing Power

(Image 6)

* Per capita purchasing power index; 100 corresponds to the national average

Starnberg district continues to have the highest per capita purchasing power of all districts and independent cities in Germany. With a purchasing power index of 149, it stands well above the national average. Interestingly, four of the five top-ranking districts are located in Bavaria, which also has the highest average per capita purchasing power among the federal states. The only district in the top five outside Bavaria is Hochtaunuskreis, ranked third, located near the financial hub of Frankfurt am Main.

Licensing the 2025 Germany Purchasing Power Data

MBI is pleased to announce that the 2025 purchasing power data for Germany is now available – a carefully prepared data foundation for well-informed, strategic decisions.

The purchasing power figures are based on forecast values determined with consideration of current macroeconomic trends and regional statistical indicators. One of the key sources is the Joint Economic Forecast (Gemeinschaftsdiagnose) issued by Germany’s leading economic research institutes in spring 2025.

Our purchasing power data follows globally consistent standards, making it not only highly accurate but also internationally comparable — an essential tool for organizations operating in multiple markets.

Applications and Additional Purchasing Power Metrics

MBI’s 2025 purchasing power data for Germany is used by companies across a wide range of industries—for market analyses, site evaluations, and marketing planning. The data is well suited for gaining an overview of disposable income by region. Depending on the industry and specific goals, it can be worthwhile to take a closer look at more targeted purchasing power indicators, which may differ from general purchasing power values. These include, for example, retail spending, online purchasing power, consumer spending by product group, and others.

Feel free to contact our sales team – our experts will be happy to provide you with personalized, no-obligation advice on how to create added value and achieve cost savings for your business with the right data.