It is part of the strategy and at the same time an elementary expression of the national mentality and identity to place the highest demands on technology and public image. Prosperity as proof of success is naturally used here as a representative element.

"In the Arab world in particular, we repeatedly encounter a deep understanding that function and product design do not have to stand in the way of each other and that both make a significant contribution," explains Thorsten Nees, Managing Director of ELEMENT ONE Multimedia GmbH. "We are therefore all the more pleased to have found a partner in IPS that is deeply rooted in the region and will represent ELEMENT ONE appropriately in the future."

IPS makes innovative technologies tangible

With offices in Riyadh and Dubai, IPS serves the Arab market as a leading distributor of audio and video equipment for meeting rooms, modern workplaces, hybrid classrooms, home entertainment, showrooms and other customized audiovisual solutions. Innovation Platform Solutions (IPS) relies on in-depth technical expertise as a consultant and integration partner.

“We are thrilled to partner with ELEMENT ONE, a brand that shares our passion for innovation, quality, and design excellence”, says Mohammed Abu Zainah, Managing Director of IPS. “This collaboration strengthens our commitment to delivering the latest AV technologies to the region, supporting GCC’s ambitious transformation goals and elevating the standard of meeting and collaboration environments.”

IPS builds its product portfolio on a partner network of leading international providers of audio and video solutions, control systems, unified communications and DCI standard cinema solutions. With its high-performance logistics network, IPS guarantees the smooth running of complex procurement processes and also provides its customers with long-term technical support in after-sales.

ELEMENT ONE supports diversification in the Middle East

Retractable, integrable monitors from ELEMENT ONE "Made in Germany" are literally moving more and more companies, organizations and institutions around the globe. With innovative solutions and a symbiosis of state-of-the-art technology and trend-setting design, the company from Baden-Württemberg has made a name for itself in recent years as a partner to architects and interior designers as a solution provider for audiovisual media technology for demanding applications.

With their strategic cooperation, ELEMENT ONE and IPS underline their common ground and combine their expertise in technology, design, planning, technical support and logistics for the benefit of the market in Saudi Arabia and the United Arab Emirates.

The ELEMENT ONE products expand the IPS portfolio in a targeted manner and now offer regional customers leading solutions for the up-and-coming business and conference location.

ELEMENT ONE: The global player consolidates its international Structures

The strategic partnership with IPS is a further building block in ELEMENT ONE’s growth strategy. In order to efficiently meet the international demand for high-quality solutions "Made in Germany", ELEMENT ONE is increasingly cooperating with renowned and experienced local partners. In parallel to the partnership with IPS, ELEMENT ONE has also announced corresponding agreements with the value-added distributor FVC, also based in Riyadh, and with the renowned Italian company Kennel Sas, a leader in the distribution of products for professional audio and video integration.