Customer reference Elsser GmbH & Co. KG: With the Christ VEGA roll over wash unit in Welzheim, the family business sets new standards

For more than six decades, the Elsser GmbH & Co. KG and Christ Wash Systems have enjoyed a close partnership. At the Welzheim site, the company once again sent a clear signal for innovation in 2022 with the installation of the VEGA roll over wash unit, a top-of-the-range model from Christ Wash Systems. ‘We always want to be modern, and that’s part of the concept at this location’, says Andreas Elsser, Managing Director of Elsser GmbH & Co. KG. ‘The system must be technically convincing, visually appealing and offer our customers a unique experience.’

Combining technology and design

The VEGA roll over wash unit was developed specifically for wash centres and petrol stations and combines elegant design with high throughput. According to the manufacturer, the system saves resources by reducing energy and water consumption while minimising maintenance costs – an economic advantage that directly benefits operators. The VEGA 2021 received the Red Dot Design Award for its design, which honours its high-quality appearance and well-designed user interface. Thanks to a modular design principle, the equipment can be tailored precisely to the requirements of a location – from LED lighting and multimedia elements to extended car care programmes.

Visible difference in daily operation

In Welzheim, the combination of technology and showcasing is particularly evident: The illuminated foam arch, the entrance lighting and the characteristic light modules of the VEGA immediately catch the eye and provide clear orientation.  ‘Since the conversion, our customers need less assistance when entering, as the lighting provides safety,’ says Elsser. Even before installation, people had specifically asked for this wash system after viewing relevant videos online. The premium programme at the location includes, among other things, nano wax care, which is particularly appreciated by regular customers. Seasonal highlights – such as underbody wash in winter – are specifically promoted to highlight the added value of the wash system.

Cleanliness as a quality promise

For Andreas Elsser, visual and technical cleanliness is a decisive factor for success: ‘If the customer wants a clean car, the hall must also be clean.’ At the Welzheim site, a specially hired employee takes care of the entire wash system, the wash boxes and the parking areas on a daily basis. The maintenance-friendly design of the VEGA supports this demand. In addition, Elsser attended a training course at Christ’s main factory in Memmingen, where he learned technical details about the system and picked up practical tips for operating it.

Investing for the future

The decision to purchase the new VEGA was made after six years of operating the previous system. The technology was under a lot of pressure because of high wash counts as well as increasing maintenance intervals made a new purchase advisable. At the same time, Elsser pursues a strategy of always providing his customers with the latest technology. He is also relying on Christ Wash Systems for future projects:

Plans for another roll over wash unit are already in progress at the Schwäbisch Gmünd site. The company is also planning to install a new wash tunnel. ‘Of course, we also talked to the competition, but in the end, the decision was always positive for Christ,’ emphasises Elsser.

Strong partnership for decades

What started out as a tyre retail store has evolved into a diversified petrol station and car care business. Elsser has been relying on Christ systems since the 1960s – a partnership that has grown over generations.

Today, both sides benefit from the combination of innovative technology, market-oriented solutions and mutual trust. The installation of the VEGA in Welzheim is not only another step in the company’s modernisation, but also symbolises the continuity of this cooperation.

About Christ Wash Systems

Christ Wash Systems, a division of Otto Christ AG, is one of the leading manufacturers of vehicle wash systems in Europe. The family-run company, based in Memmingen, has been developing and producing innovative solutions for car, commercial vehicle and rail vehicle wash systems since 1963. With a global service network, resource-saving technology and tailor-made system concepts, Christ supports operators of petrol stations, wash parks, car dealers and vehicle fleets in over 70 countries.

Visit us online:

Homepage – www.christ-ag.com
Online shop – www.christ-carwash-shop.com
Facebook – www.facebook.com/…
Twitter – www.twitter.com/christwashsys
YouTube – www.youtube.com/…
Instagram – www.instagram.com/…
LinkedIn – www.linkedin.com/…

Über Otto Christ AG – Wash Systems

OTTO CHRIST AG "Innovation is our passion"
Otto Christ AG (Christ Wash Systems) has been one of the leading manufacturers of roll over wash units in Europe since 1963.
The Christ vehicle wash is a washing experience developed by people, for people. We are inspired by the needs of our customers and end users. Every day, we ask ourselves how we can perfect vehicle washing. The result is a demand for maximum quality, tailored technical solutions, customer-friendly usability, sustainability and low energy consumption.
Thanks to the comprehensive and modern portfolio of roll over wash units, wash tunnels, self-service wash and vacuum systems, accessories and car wash chemicals as well as truck/bus wash systems and tram and train washes for rail technology (tram and train wash systems), customers around the world can benefit from suitable solutions from a single source. With high-end washing technology, Christ wants to make the vehicle washing business simple and profitable for customers and turn vehicle washing into a great experience.

Firmenkontakt und Herausgeber der Meldung:

Otto Christ AG – Wash Systems
Memminger Str. 51
87734 Benningen
Telefon: +49 (8331) 857-0
Telefax: +49 (8331) 857-185
https://www.christ-ag.com

Ansprechpartner:
Otto Christ AG
Telefon: +49 (8331) 857-0
Fax: +49 (8331) 857-390
E-Mail: info-pr@christ-ag.com
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