Whether you’re a start-up, a mid-sized company, or a global enterprise, IDEAL GROUP provides everything needed to launch, manage, and scale your E-Commerce operations in Europe — all from a single source.

Merchant of Record: Your Gateway to Europe

IDEAL GROUP acts as the official Merchant of Record, handling all legal, financial, and operational responsibilities on behalf of its clients. This includes:

• Tax compliance and invoicing
• Cross-border payment processing
• Customs and logistics coordination
• Legal representation and regulatory alignment

This model allows companies to sell directly to European customers without the complexity of setting up subsidiaries or navigating local laws independently.

A Full-Service Ecosystem for E-Commerce Success

IDEAL GROUP’s modular service package covers every aspect of the E-Commerce value chain:

• Strategic Consulting & Concept Development
  Tailored strategies for digital growth and market positioning
• Shop Creation & Marketplace Integration
  Custom online stores and listings on over 200 marketplaces across Europe
• Payment Integration
  Secure and compliant payment solutions for all major providers
• Logistics & Fulfillment
  In-house warehousing and shipping for fast, reliable delivery
• Accounting & Financial Services
  Automated invoicing, bookkeeping, and tax documentation
• Customer Service
  Multilingual call center support for professional customer care
• Marketing & Performance Management
  SEO, SEA, social media campaigns, and conversion optimization
• Returns Management
  Efficient handling and reintegration of returned goods
• Legal Compliance
  Support with GDPR, terms & conditions, and international regulations

This comprehensive infrastructure is designed to support B2B, B2C, and D2C business models, making it ideal for companies selling directly to consumers, to other businesses, or building their own brand presence.

“Our Merchant of Record model removes the barriers to European E-Commerce. We offer a complete solution that lets companies focus on growth while we handle the complexity,” says Nils Wrede, Head of Marketing & Sales at IDEAL GROUP.

Ready to Scale in Europe?

IDEAL GROUP’s “Merchant of Record Service” is now available and can be customized to meet the specific needs of each client. Whether you’re entering the market for the first time or expanding your existing operations, IDEAL GROUP is your trusted partner for digital success in Europe.

Learn more at:
https://www.ideal-group.de/en/services/merchant-of-record/