December 2024 registered 387,682 overnight stays. Around 60 percent were guests from within Germany while 40 percent were international visitors, an increase of 5.9 percent in comparison to the previous year. “An analysis of the booking portals for December shows very good demand for accommodations on the weekends during Advent,” explains Yvonne Coulin, Managing Director of the Nuremberg Convention and Tourist Office. “The opening weekend in particular shows a very high resonance with visitors. The forecast predicts a moderate increase from last year and we are optimistic that we will have a successful December.”

Christkindlesmarkt Neighborhood

The Christkindlesmarkt can once again be explored digitally this year in the Nuremberg Neighborhoods web app. The Christkindlesmarkt Neighborhood is one of the most successful quarters within the app and offers the opportunity to experience the tradition-steeped Christmas Market from a new perspective, through anecdotes, an exciting glimpse behind the scenes and the personal stories of the merchants at the market. In addition to new spots and unique gift ideas, the app offers information about the vegan and vegetarian variety at the market. Users can also find tips about Christmas events in all of the Nuremberg Neighborhoods, inviting them to discover and enjoy. To advertise the app, 22,500 postcards were distributed in bars, restaurants and cafés in Nuremberg, Fürth and Erlangen – hoping to inspire a Christmas tour of discovery through the city and its neighborhoods.

Online Offerings for the Nuremberg Christkindlesmarkt

The digital events calendar at www.christkindlesmarkt.de/en/ offers a comprehensive overview of all of the events around Christmas in Nuremberg – from the musical program on the stage in front of the Church of Our Lady to special Christmas tours. Also online is a plan of the market stands, which – thanks to its search function – allows targeted queries for products and information about merchants. On Instagram (@christkindlesmarkt.nuernberg), the one-of-a-kind atmosphere of the Christkindlesmarkt is captured in romantic reels and makes one yearn for a visit.

Specialty Routes at the Christkindlesmarkt

In the lanes of the Christkindlesmarkt, specially themed routes designed as self-guided thematic tours allow guests to discover the hidden treasures of the market. In addition to vegan highlights, there are tours of Nuremberg originals, culinary and regional specialties, individual licensed Christkindlesmarkt products and unique gift ideas. The routes are available to download as a PDF on the website christkindlesmarkt.de.

City Tours through Festive Nuremberg

In Advent, many tours invite guests to experience Nuremberg from its most atmospheric side. Visitors can discover the festively decorated Old Town through a classic tour, with a mulled wine trip in an historic tram or during a culinary tour of the Christkindlesmarkt featuring samples and stories about the origins and history of the market. A special highlight is a tour of the tower of St. Sebald Church, which offers an impressive view of the Christkindlesmarkt and the lights of the Old Town.

Services for Tourist Coaches

For national and international tour operators, the proven system to control the flow of tourist coaches will continue this year. Bus drop-off and pick-up points for guests will again be available in Grasersgasse and at Vestnertorgraben. The bus team can drive to a special bus parking place at Bayernstrasse for the duration of the visit. Upon entry, bus drivers receive a welcome package with an Elisen gingerbread from Lebkuchen Schmidt, a coupon for a bratwurst bun and beverage and, upon request, a ticket for public transportation.

Main Sponsor of the Christkindlesmarkt: Lebkuchen Schmidt

Lebkuchen Schmidt supports the Christkindlesmarkt as its main sponsor. This traditional company, founded in 1927, sees itself with its world-famous specialties as a Christmas ambassador for Nuremberg and hopes to strengthen the Christkindlesmarkt brand with its commitment to the market. As part of this cooperation, Lebkuchen Schmidt has developed official licensed products for the market and contributes to charitable Christmas projects in the city.

Additional Links

Website Christkindlesmarkt: https://www.christkindlesmarkt.de/en/

Christkindlesmarkt Neighborhood: https://quartiere-nuernberg.de/en/the-christkindlesmarket

Instagram Channel Nuremberg Christkindlesmarkt: https://www.instagram.com/christkindlesmarkt.nuernberg