New laser marking solutions for the watch industry
Breaking News:
Dienstag, Apr. 28, 2026
High demands on precision – from engraving to serial numbers
In haute horlogerie, every detail determines the value of a product. Engravings must not only be aesthetically perfect, but also meet functional requirements such as coding or traceability. Classic processes such as mechanical engraving or chemical etching quickly reach their limits when it comes to extremely delicate structures.
Laser technology, on the other hand, enables absolute precision, high repeatability, and consistent marking quality – even on very small components or high-quality individual pieces.
Laser technology specifically designed for the requirements of the watch industry
Trotec’s solutions are based on systems that are designed for the finest engravings and high-quality decorations – from deep engravings and high-contrast black marking to matte or glossy surface finishes. With the SpeedMarker series, manufacturers benefit from an industrial-grade platform that combines precise marking results with intuitive operation. Modern visualization methods facilitate alignment and enable efficient, reproducible workflows – for example, with multiple clamping, pallets, or complex component geometries.
Brand quality, traceability, and design freedom
For watch brands, the focus is not only on technical values, but above all on aesthetic values. Laser engraving and marking offer almost unlimited design possibilities – from decorative structures such as Côtes de Genève to discreet security features or individual serial numbers. Traceability (plagiarism protection) is also a decisive factor for manufacturers. Laser markings are permanent, virtually forgery-proof, and enable clear identification of each individual part. This makes them ideal for brand, quality, and security requirements.
Exclusive insights in the „Vision Precision“ white paper
Trotec has created a website dedicated to laser solutions for this specific customer group (the watch industry and its suppliers). In addition, the laser manufacturer also offers a comprehensive white paper that provides detailed background information on modern, image-based marking processes, industrial requirements, and exemplary applications in the watch industry, including in-depth content on industry-specific workflows, practical examples, and conceptual approaches. The white paper is available for interested manufacturers to download from the company’s website.
Trotec Laser, headquartered in Marchtrenk, Austria, is a global leader in laser technology. As part of the TroGroup, this European innovation leader develops, manufactures, and markets high-end laser systems for the precise marking, cutting, and engraving of various materials, continuously setting new standards in the process.
With over 25 years of experience, Trotec is synonymous with innovative, comprehensive laser solutions: laser machines, extraction systems, powerful software, and high-quality materials. 14 sales subsidiaries and a total of around 600 employees support the more than 40,000 systems installed to date in 90 countries. Exports account for 98 percent of sales, with current revenue for 2024 at 129 million euros. www.troteclaser.com
Trotec Laser GmbH
Freilinger Straße 99
A4614 Marchtrenk
Telefon: +43 7242 239-7777
Telefax: +43 7242 239-7380
http://www.troteclaser.com
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