A key design element is the Maultasche, a playful tribute to Swabian cuisine and lifestyle. This motif runs through both the home and away jerseys, making the club’s regional roots visible at first glance. In this way, “a piece of the Swabian homeland” becomes something that can be worn – a statement of identity that reaches far beyond Stuttgart.
The slogan “Home is close to your skin” works for both versions of the jersey: at home, it shows clear regional pride, while away from home it symbolically carries that sense of identity as a strength into every match. This creates a consistent emotional and visual identity throughout the season.
A subtle gradient adds clarity on the court and gives the traditional design a modern, dynamic feel. It connects the club’s clear visual identity with movement and energy, reflecting the team’s sporting ambition.
The new jersey therefore stands for a Swabian recipe for success: tradition, identity and
progress – rooted in the region and visible on the big handball stage.
studiokurbos is an owner-managed and independent design studio located in Stuttgart and Shanghai. 50 employees design vehicles, products and user interfaces for brands and markets worldwide.
A detailed press kit with images of the project can be found here:
https://www.kurbos.com/press
studiokurbos GmbH
Königstraße 32
70173 Stuttgart
Telefon: +49 1757347666
http://www.kurbos.com
Press and public relations
Fax: +49 (711) 5187644-42
E-Mail: redaktion@kurbos.com
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